Droog has a hard act to follow: its own. Since opening shop in 1993, the Dutch furniture and product design collective has been the recipient of numerous international awards, launched the careers of class-A designers like Marcel Wanders and Richard Hutten, and been honored with an exhibition at the Museum of Art and Design in New York (in 1999).
Since most of us can’t get to Amsterdam any time soon, we’ll have to settle for browsing the website — Droog.com – to see how the group continues to raise the creativity bar. Marcel Duchamp would be proud, as these designers regularly apply the “readymade” art concept to their productions, that is to say many of their designs take everyday objects and re-contextualize them so that they take on new exciting meanings and purposes.
Three of our favorite Droog products:
• “Milk Bottle Lamp” — Chances are you friends won’t have this light fixture, made of 12 stainless steel bars that hang down and are affixed to 12 old-fashioned milk bottles with 15W bulbs inside. This is not your typical chandelier, as it couldn’t hang above a dining room table – the bottles hangs just inches from the ground. But that’s precisely the point. This is art. (cost: 975,00 euro)
• “Strap” by NL Architects — Ordinary stretchy bike straps have been reconceived as wall fixtures-meet-storage mechanisms. They can be affixed to the wall to hold shoes, magazines, vinyl records, anything really. This is as minimal as it gets, as these straps are less about “design,” and more about you showing off your own objets d’art, your own organization of your things … let your imagination be your guide! (cost: 8,75 euro)
• “Do Frame Tape” — This 5-cm wide self-adhesive vinyl tape with the appearance of an ornate, gold Baroque-style heavy frame costs less than a 10-spot and is both light on your wallet and on the wall. (cost: 8,50 euro)
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Posted by admin at 16 September, 2008
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