When Now Carpets sells a design, be it subtle and neutral colored or bright and color blocked, they also tell a story. Each textile line is supported with a designer bio written like a narrative that tells the intimate story of each designer’s life, accomplishments, and inspirations.
When Frances Rife presented his 2010 collection for Now, for example, he told the story of traveling to China to learn about the manufacturing processes of handmade carpet. He learned about the colors, textures, and landscapes of the plant fibers that create the country’s important export, and then applied his learnings to linear compositions that reflect this process. One example is a bright red carpet that practically radiates on people near it, yet appears comfortable and elegant at the same time.
It’s this kind of attention to detail that creates these sweeping textiles with beautiful angles and groundbreaking, but elegant detail. Now Carpets works on the intersection of art and rugs, consistently achieving a level of mastery in both simultaneously.
Posted by Lauren Proctor at 10 December, 2010