Contemporary meets efficiency is the story behind CL3’s design project – a new modern business hotel located in the residential/commercial neighborhood of Tai Koo Shing in Hong Kong.  The award-winning firm looked to plan from the inside-out, when they were appointed to conceptualize the project over four years ago.

Within the 17,000 sqm of EAST are an entrance, lobby, reception, Feast restaurant, health club, guestrooms, and a rooftop bar named Sugar.  The name “EAST” resulted from the design concept which interprets the contemporary Oriental/Hong Kong travel experience as being world class, efficient, modern, playful, with a touch of Chinese culture.

The design team selected and were consistent with a simple material palette with two shades of woods, a light limed elm and classic walnut, two different stones, rio white and mocha limestone, and black stainless steel as highlighted throughout the entire hotel.

Upon entering EAST, guests are greeted with two main features in the lobby.  Acting as Yin and Yang, a serene 35 foot long, back illuminated reception design cantilevered from a single column versus a glass grand stair with a labyrinth of steel and wood as structural support to symbolize the energy of Hong Kong.  As visitors walk across the hotel they may find direction via the Chinese characters used as floor number indication and a backlit Contemporary Chinese landscape painting as the reception backdrop.

Throughout the 345 guest rooms and 6 suites are 128sf window exposures that utilize daylighting and harbor/urban views of the city and an open bathroom concept plan.  With the use of textures, colors, and materials, the hotel provides a very modern, relaxed, and environmentally-friendly space for its visitors.

Posted by Dana Pruskowski at 26 August, 2010

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