Restaurant Design: Dough Pizzeria by S&M Mobilia

For a tight budget, this restaurant design by S&M Mobilia sure does have a lot of oomph in it. The Dough Pizzeria follows a community context and innovation-inspired design located in the nightlife strip down the William Street in Northbridge, Perth. Dough Pizzeria is considered to be a source of the best pizza in town but personally I think it’s not just the pizza – it also has the best hospitality design ever created.

Its interior design has been created using everyday materials thus resulting in much lively and sharp restaurant interiors and because of its design it instantly became an extension of the urban community. S&M Mobilia has created such a wonderful concept for this 70-seat pizza restaurant and it’s not just that – the former traditional Asian restaurant history is very appealing indeed considering that it is located in a nightlife strip.

The resulting design demonstrates about having an ordinary and simple meal but invigorated by the interior design. The energy of this particular “daily event” combined with the raw and simple concept in the design created a place where sophistication isn’t a word appropriate to define. The pizza restaurant has this sense of belongingness without the “fine dining” as others put it would equate with classiness. I must say there is more than just classy for this amazing restaurant.

The place promotes relaxation – being yourself – while you enjoy a simple meal with your loved ones. Despite the location’s edgy and grungy traits, Dough Pizzeria possesses an important element of design – sensibility. S&M Mobilia pulled off finishes from the street and added past-up bill posters to create the identity of the restaurant. You should check out this beautiful restaurant yourself and see what I’m talking about.

Since it bears the Asian restaurant history, it is important that the identity of Dough Pizzeria is built completely following the raw and worn-in design of the street. Hence, the resulting restaurant design had this strong sensibility where you can’t find just anywhere else.

The transformation of the former restaurant took around three months to complete and as you can see the place created a sense of openness through the exposure of raw bricks, smart choice of furniture, lighting fixtures and paste-up posters. But I think the one that stands out among the design element is the Dough signage you can find at the bar close to the front of the restaurant. The space actually had some sophistication borrowed from the furniture.