Jojo is a restaurant in a hotel located in Bangkok, Thailand. The restaurant design was a concept developed and implemented by Orbit Design Studio and was completed in June, 2011. It is specifically located within St. Regis/Starwood Hotels. The hospitality design is like a marriage of a major and minor design. They complemented each other in the form of traditional and modern design and resulted in an exquisitely beautiful restaurant.

I kind of expected more of Bangkok, Thailand’s style within this restaurant but somehow it captured Italian fine dining instead. I noticed extremely high levels of detail and the incorporation of fully customized furniture as well as accessories just completed the concept. It has become a stunning and impressive creation – to say the least.

The concept for Jojo is in the creation of an amazing restaurant that fits the St. Regis brand and heritage since the hotel is located in one of the most prestigious and awe-inspiring road of Bangkok, Thailand. It stands opposite to the Royal Sport Club and is close to the neighboring Four Seasons and Regent. Therefore, it was necessary to design the restaurant interiors that will offer higher levels of sophistication that was currently not available in the area where it is located.

The food they serve is Italian and I think this is what fine dining is really all about. The design is therefore a physical representation of the full heritage of the country – Thailand and the cuisine – Italian.

My favorite part of this restaurant design is the marriage of Italian heritage into the Thailand style. The Italian part can be seen through the classic Carlo Scarp-inspired spatial shape on the intricate metal working. This is reflected back on the custom lighting that radiates throughout the entire space.

I love the design not only because of this stylish representation but because it remained functional while maintaining a commercial level through the changes in the mood. One moment it becomes a breezy deli and another moment it becomes a slick nightclub made possible through the rotating panels. Because of this, the potential market for dining is doubled thus ensuring that Jojo is busy whether daytime or nighttime.

I have nothing more to add about the stylish design except that the level of detail intricacy is relatively high, which is rarely seen in Bangkok. The furniture and other furnishings are custom made, which definitely complement the theme and design of the restaurant.

Posted by JackieAzuela at 22 October, 2012

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