With the strong emergence of home theaters, the availability of everything digital, increased prices and a decreased sense of value, the movie going crowd has wained over the years. So what will rekindle people’s desire to return for the cinema experience? Well, creative inspiration has struck. Buck.Architekci has totally revamped the cinema experience with its innovative design of the New Horizons Cinema in Wroclaw, Poland. It has fabulous food and modern decor that goes a step beyond one’s expectations of an average cinematic experience. I love the long wooden bar serving and seating area. Let’s hope this new concept takes off here in the US.
New Horizons Cinema contains a plethora of surprises everything from swings to fabulous food at reasonable prices. There is also a poster gallery and bookstore with DVDs and film literature. There are nine movie screens and 23,000 seats in the transformed multiplex. Although it is quite large, this theater feels more like an art house from the days gone by, but it includes all the modern bells and whistles that make it an immersive experience rather then just a regular trip to the movies. You really do have the impression that you are attending as advanced screening of an unreleased movie at this cinema.
The theater offers showings in art, auteur and experimental films as well as quality independent middle-of-the-road cinema. Roman Gutek explains that, ”The intent was for it to be a cinema without Hollywood blockbusters (or popcorn) that would instead offer an expanded education program for children and young adults, festivals and reviews as well as special events to promote film culture in Wrocław. It would be a cinema with a film offer for preschoolers and their parents as well as for senior citizens.” The goal of this theater was to expand upon the New Horizons International Film Festival and make the art of film accessible in a year round format.
An even more impressive feat was that the New Horizons Cinema was design in four weeks and construction, including the custom design of the fixtures and fitting was completed in only six days. Now that is something I’m pretty sure could not be accomplished in the US.
Posted by KarenShearer at 27 February, 2013