From the outside of the Ann Demeulemeester Shop in Seoul, it’s already apparent that this commercial design is out of the ordinary. Bricks of moss cover the exterior for a unique look straight from nature. The same green is evident in the cracks between the irregular-shaped pavers on the outdoor walkways. Curving walls contrast with straight staircases.
Putty and white colors in the utilitarian looking staircases make the narrow, black tubular metal handrail stand out. One side is pipe straight, while the handrail on the other curves at an unusual angle. By the time the staircase reaches the subterranean level of the basement, the white and putty tones change into moss like the outer part of Mass Studies’ design. The result has the feel of going into an outdoor space rather than deeper into the interior.
Even on the upper levels of the interior building of Ann Demeulemeester Shop, the moss shows through. The natural green edges of the moss brick trim are visible from the curving windows and the greenery seems as if it is a continuous row of well-placed plants rather than anything that is randomly growing. On a side wall a large square window with curved corners is left plain to allow more natural light in flow into the space at the top of the stairs.
The three story commercial space includes the main shop on the ground floor, a restaurant on the second and a multi-purpose store area in the basement. The clothing display areas feature walls that don’t reach all the way up to the ceiling. Instead, a hanging track of lights creates a frame on the ceiling that illuminates the merchandise below. The basement in the store’s interior design includes murky-colored exposed concrete and rounded columns.
White island types of units with counters on top and pull-out drawers on the bottom are featured to display merchandise. The pull-out drawers contain folded clothing. On a far wall, open racks with neatly hung clothes keep the retail interior design airy and efficient looking. The layout allows customers plenty of space to walk between racks and the crisp whiteness of the furnishings provides a clean, modern appeal.
Rather than mannequins, some outfits hang on the outside of white and light wood toned structures. Coordinating footwear is displayed casually on the floor as if a customer may have created the look rather than staff. The dark floors of Ann Demeulemeester shop work well with all of the white furnishings and walls.
Posted by SheriCyprus at 10 August, 2011