The Camper Lyon Store is a store design that was completed by Studio Makkink & Bey. The retail design was born out of the designer’s inspiration of the basic walking movements and this created an entirely unique concept that has made this commercial design stand out.
The movements include forward, upward and downward were emphasized in the store space through the formed staircase pedestals, stepladders or stools and were enhanced through the bright red lines seen on the floors, stairs and walls. I find this design for retail utterly impressing as it is not only a place where shoe products are displayed – it is also a place that actively demonstrates basic human movements.
The stairs in the design symbolizes the interconnection of separate places. It created a space to meet, pass through or sits on but while doing so it expanded the places and developed a sense of depth, infinity and rhythm within the entire space.
Studio Makkink & Bey design a store that redefined the footwear brand – Camper as it opened its branch store in Lyon, France. It also reminds us of the basic function of the shoes – movement. The amazing store defined how we viewed our shoes – not just accessories or fashion statement but one of the basic needs to protect our feet as it served its primary function. In addition, it did not only signify our basic movement but also the surrounding landscapes where this function usually occurs.
The beautiful store also incorporated design furniture in varying sizes to create modularity in the space so that the entire space can become stand-alone without overly intricate on the designs and decoration.
Posted by JackieAzuela at 6 July, 2012