Store Design: Custo Barcelona by Francesca Signori

The Custo Barcelona designed by Francesca Signori reminds me of flower gardens and vines. This store design is the flagship store and in essence captured the refreshing, light and relaxing sophistication while it remained functional according to what it was initially built for. It exudes a romantic air and its sweet styling of the retail design has paved the way for this NY Flagship store to be transformed into a Spring beauty.

Colorful flower cascades hang down from the ceiling and this commercial design is pleasing to the eye. Francesca Signori has design a store that evokes a sense of nature allowing one to imagine the sweet smell and beauty of spring season – surreal in fact.

The resulting store space allowed maximum use of the area without compromising on the shopper’s experience. Its concept has been implemented carefully resulting in a beautiful design for retail. The clothing products take the center stage while the design takes the backdrop and as both of their beauty combines the amazing store demonstrates elegance and sophistication as a stand-alone.

Francesca Signori has design a shop that made use of wood installations and awe-inspiring grey walls. This resulted to the perfect marriage of the bold, warm colors to the intricate prints for Custo Barcelona brand.

Overall, I find the shop design as warm, comforting and definitely accommodating, which I prefer when I shop for clothes.

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Posted by JackieAzuela at 20 June, 2012

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1 Comment So Far


  1. The colorful flower cascades almost emit a feeling of NYC Times Square on New Years Eve when the ball drops.

    Comment by Mistie on August 28, 2012 at 7:57 pm









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