I think I just found my childhood in Monki Store. Personally, the design is fun and entertaining that I imagine it almost storytelling. The store design demonstrates psychoactive patterns provoking imagination of scales and mermaids yet on one hand it also illustrates The Sea of Scallops – the focal point of design. Jellyfishes, vintage vessels and reflective mirrors all combined in a spatial concept that made me think of the underwater world – the one I wish I’ve been to.

The retail design has been completed by Electric Dreams and the project is located at Carnaby Street in London. Electric Dreams design a store that utilized khaki-based color palette throughout the store space. The smart use of mirrors on the ceiling demonstrates an endless pattern of design, colors and of course the sophistication of the products added to the formula made this amazing store pleasing and fun to look at.

The silver lights utilized throughout enhanced the dazzling effect while emphasizing the products on display. In this commercial design, I think that the products and the design blended perfectly without making the design just the backdrop like other store interiors do. Here, the design enhanced the presence of the products while asserting its presence.

Electric Dreams developed a concept for a store space that allowed the meeting of stories and themes in one setting. The playful exaggeration and use of unexpected shapes as well as the spatially confusing mirrors created an almost heavenly effect to the beautiful store. Monki Store built its identity basing on this concept by Electric Dreams and by far it has a powerful effect – at least to my own senses.

The clothes are either hanged on old shipping vessels’ recycled ropes or on tables that follow the shape of the water lilies growing on a mossy seabed-like carpet beneath. The furnishings utilized for the amazing store have been custom-designed to give it more exclusivity and authenticity.

The design is particularly overwhelming but despite this Electric Dreams managed to design a shop that’s pleasing and welcoming without sacrificing personal branding and identity.

Posted by JackieAzuela at 11 June, 2012

Add a comment