The Saxony World Square Store designed by Interni is a stand-alone store design that has a 3D interpretation of Saxony’s design character. This retail design in an urban setting has embraced the concept combining the fashion aesthetic of underground culture. The minimal material palette utilized in the project combined the industrial and polished elements in sheer balance.

Interni design a store that demonstrates modernity and style yet still speaks about significance of underground culture in all of the design elements. They graced the store space a concrete tunnel enveloping the area as well as the glossy black epoxy floor that accentuates shadow and reflection brought by anyone visiting the store. This became the focal point of the entire design element.

The mood is set by the spotlights and floor lighting through burnished steel hanging rails which has been provided for and designed by ARUP. This is a design for retail where art exhibitions were incorporated into the space which significantly improved further the Saxony experience.

The brand Saxony has been growing steadily in the past two months and it burst out into the retail scape through the opening of two amazing store located in Sydney’s World Square and Melbourne Central. This beautiful store was the vision of Stan Wan – Saxony’s Creative Director – who worked with a team of professionals to make this vision come true.

Interni and Stag Shopfitters were designated to execute the ambitious project and to see as the shop design come into fruition. Interni design a shop that will completely immerse any customer visiting the area. The materials used to create the store space have a striking appeal and the construction definitely evokes modernity and style. As the curved concrete wall arched over the displayed designs, the entire store space has taken an entirely new perspective and meaning.

The Saxony brand experience is the side dish, the design is the appetizer and the products are the main dish if you compare that to dining. Through the addition of an art exhibit curated by Low, the project has given off art inspiration that greatly improves the Saxony brand experience. With the customers in mind, the journey in the construction of the store has taken a remarkable contrast against the featureless neighboring boutiques and stores.

Customers can marvel at the site not only because of the retail design but also the art works and of course the quality of the products on display.

Posted by JackieAzuela at 3 November, 2011

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