Sleek and chic, Topshop/Topman’s Oxford Street location pushes the envelope past just providing everything your everyday fashionista could desire. The latest endeavor of the brand features velvet circular couches, glitzy dangling lights and heavy drapery to enrich the visitor experience. Called “Mission: Takeover Highstreet Fashion,” the brand’s personal shopping experience goes much farther than just fashion.
The consultation area is as rich and opulent as one could dream of. For budding fashion stars and starlets who want to feel like millionaires for the day, the interior layout features black and white framed fashion photos, fresh calla lilies in sleek glass vases and and a gritty espresso colored paint job. Light fixtures dangling from a drop wood ceiling bring to mind Hollywood bling and glamour. The same zig-zag mixed-grain herringbone wood pattern is also featured on the accent wall and hexagon coffee table. The wood paneling is complimented by a simple, large tiled floor and basic white closet doors framed with simple moldings that make the store design pop.
In addition to the design elements, the handy work of Lee Broom, the space also includes an XBox gaming system, an exhibition area with frequently changing presentations and an “honest bar.” The retro inspired space features a masculine feeling and features numerous Signature Broom pieces from collections like the One Light Only collection.
Topman’s modern interior illustrates the art of simple details in action to create a spectacular place. From the gold, glistening trim at the bottom of the large circular couches to the lined herringbone panels that continue along both sides of the closets, the space is a testament to Lee Broom’s focus for percussion. One of the more unique elements in the room is the coffee table, with straight lines and a slight pop of color, matching the steel blue of the larger velvet couch. The restrained use of color in this interior allows heavier elements like the heavy chocolate curtain drapes to demand the attention of your eye rather than becoming just background pieces.
Scrolling through the photos of this interior brings flashes of memories of old gentlemen clubs where women weren’t allowed inside. The space looks like the ultimate comfort room those with the money to afford it. The rich, deep color palette of the room summons the smell of old brandy and cigars as if this truly were a gentlemen’s club still. While the space is meant for fashionistas of both sexes, the space makes a strong masculine statement filled with opulence. With appointments lasting between a half hour and two hours, this space certainly caters to clientele desiring luxury.
Writer : Tania Dworjan
Via : Dezeen
Description from designer Lee Broom:
Critically acclaimed interior and product designer, Lee Broom has curated and designed a new Personal Shopping Suite for TOPMAN‟s Oxford Street flagship store. The state of the art suite launches on May 24th 2011 to meet with the growing demand for men‟s personal shopping appointments.
Having previously worked with the legendary fashion designer Vivienne Westwood, Lee Broom was able to apply his fashion know-how to create a new shopping experience, which echoes the mood of a contemporary gentleman’s club. The space features signature pieces from his own collection, such as The One Light Only collection which dresses the ceiling, and the Cathode Console which acts as the neon lined concierge desk.
Sumptuous half-moon booths wrap around Lee’s hexagonal parquetry coffee tables, with traditional herringbone patterns lining the walls.
The clothes are presented in non-conventional ways through the use of trompe l’oeil printed wall panels, which can be easily adapted for seasonal changes. Materials such as wenge, oak and walnut feature throughout, with a hint of retro in the colour palette through the use of rich teals and earthy browns, with decadent gold highlights adding an exclusive air.
“Coming from a fashion background, it’s been exciting to work with TOPMAN to create their personal shopping suite. The suite has a grand, yet youthful, feel to it as it was important to ensure that men felt comfortable within the space. This space was designed to engage, inspire and give men a personal chill-out zone as they step through their shopping choices.” Lee Broom
The welcoming space features a Microsoft innovation and XBOX gaming area as well as three bespoke consultation areas complete with an Asahi „honesty bar‟ and a changing exhibition space which will launch with artworks from Scream and Whisper Galleries, owned by Tyrone Wood.
The Personal Shoppers will offer a revolutionary new service giving slick sartorial advice within the TOPMAN environment. The service which will be based on the new second floor of the Oxford Circus Flagship, will aim to simplify the time spent shopping and provide maximum choice to the client through a simple appointment menu which includes a 30 minute Express service, a 1 hour Edit for key style updates and a 2 hour ultimate wardrobe over-haul with the Experience session.
“While the trend for Personal Shopping amongst men has almost exclusively been at designer boutique and department store level, the current growth in interest in men’s fashion – at a high street level – has proven the need to invest in the launch of a dedicated Personal Shopping service at TOPMAN. We will offer all types of guys access to the latest trends and styles to suit their particular needs – totally complimentary with no obligation to buy…” Giles Farnham, Personal Shopping Assistant Manager – TOPMAN Oxford Circus
Posted by Keren Fathi-Poor at 24 June, 2011